.Article Viewpoints: 15.Ever thought about exactly how an electrical developer ends up operating an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, spills over the herbal tea on The Adrian Program.Trick takeaways:.Why trading formulas caused solitude (as well as an occupation pivot).The magic formula: authenticity + congruity = influencer results.B2B influencer advertising in Asia: It's coming, however slowly.AI influencers: Cool, but possibly will not replace your BFF's Instagram.The repayment complication beleaguering influencer marketing (and just how Partipost is tackling it).Fun simple fact: Jonathan's father eagerly anticipates Mondays. Yes, you check out that right.Profit: The influencer advertising landscape is growing much faster than you may say "wipe up." From micro-influencers to artificial intelligence characters, the video game is actually changing-- but legitimacy still reigns supreme.Thus, before you cross out that pal along with 200 fans as "not influential," keep in mind: worldwide of nano-influencers, your bestie might just be actually the following huge trait.Tune in for additional influencer insights as well as possibly grab an idea or 2 for your own Instagram game!